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Blue Magnolia

Blue Magnolia logoThe new boutique, Blue Magnolia, sits regally alongside the rushing traffic of Eisenhower Drive.  I pass this shop at least three times a week as I travel to and from Beckley, and I have watched the transformation of this building with great intrigue.  Formerly the location of Chateau Interiors, the owners decided to take a different direction with their entrepreneurial endeavors. The new lovely blue color of the building and the decor adorning the outside makes for grand curb appeal.  So much so, that car tires have been known to squeal outside as passersby forget that they are driving and not shopping.

When talking with the owner, Dana Blankenship, she mentioned that they had gone from “fancy to farmhouse” in their style of store and merchandise.  Blue Magnolia’s new slogan is: vintage, new, and reinvented.  This really pertains to their inventory, but I believe they took the reinvented part to heart when it comes to their beautiful store.  I admit that I never stopped to shop when it was known as Chateau Interiors, but I imagine that I could become a frequent customer of Blue Magnolia.

This charming boutique gives customers a warm cozy feeling as soon as they enter the door.  It’s clear that a great deal of care has been put into selecting and staging the inventory to make shoppers “ooh” and “aah” as they peruse through the array of merchandise.  The store boasts a farmhouse feel with products ranging from primitive decor, fancy statement pieces, apparel, jewelry, candles, yummy food stuffs, wallpaper and fabrics, to one-of-a-kind pieces of furniture.  Their biggest seller is the Annie Sloan Chalk Paint ®.  Dana proudly stated that they are the only retailer in the area to carry this highly sought after brand.

It seems that Chalk Paint is all the rage these days.  Blue Magnolia not only stocks a large variety of this in demand item, they also give classes and workshops on how to use it!  To be honest, this would be optimum for me since refurnishing things is not my forte.  These classes put any intimidation you might have at bay, and turn the process into a fun way to transform a piece of furniture into a work of art.  You can learn about, and sign up for their classes on the Blue Magnolia Facebook Page, but be warned, classes always fill up fast so don’t dawdle.

Whether you’re looking for a new piece of jewelry, home decor, something to serve at your next party, or you want to start a new Chalk Paint project, this is just the store you need to check out.